fender bassbreaker campaign

custom typeface design created in collaboration with Dynamic Dynosaur

Art, Set Direction & Photo Direction: Dino Manuel
Designer: Nick Paff
Designer: Brian Duenas
Photographer: Dominic Cooley
Film Direction: Ross Haines
Production: Summerjax

Fender team:
VP Marketing: Kelly Magrath
Creative Director: Nate Morley
Creative Director: Jeremy Taylor
Marketing Director: Sterling Doak
Director of Artist Relations: Nate White

For FENDER's new bassbreaker amp the DYNAMIC team created a comprehensive campaign. Quotes were taken from artists interviews after they tested the new amp and described the experience. They were then expressed visually with handmade type, summing up the tagline "There are no words"

 

 

custom typeface