OAKLEY

custom YR Graphics

A series of custom graphics made for an in-store only customer experience. Oakley enthusiasts would be able to choose from an array of foregrounds and background elements to create a one-of-a-kind shirt that was then printed in-store instantly. Five categories were developed based on Oakley's brand heritage, aesthetic, and motto: 8BIT pixel art, Mod Japanese, Throwback, RGB Glitch, and Vintage AD mash ups. 


FOREGROUND

8BIT


MOD JAPANESE


THROWBACK


RGB Glitch


AD mash

 

BACKGROUND

8bit


mod japanese


throwback


rgb glitch


AD mash up